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Communications: Advertising & Branding

Branding, the art and science of creating a brand that holds consumer value, represents the essence of the product you are selling, and supports all the other elements of the marketing package.

• Branding Overview (American Marketing Association)
• Principles of Financial Services Branding (American Marketing Association)
• Integrated Brand Communications (American Marketing Association)
• Returning to Brand Relevance (American Marketing Association)
• Five Steps to Building a Cultural Brand (American Marketing Association)
• A New Brand of Marketing (American Marketing Association)
• Media Barter and Brand Marketing (American Marketing Association)
• Corporate Branding Unifies Product Lines (American Marketing Association)
• Jumping on the Brandwagon (American Marketing Association)
• Principles of Brand Asset Management (American Marketing Association)
• Branding on the Internet (American Marketing Association)